Capture the Mindshare and the Market Share Will Follow author Libby Gill tells us why getting consumers to have an instinctive positive reaction to your brand is vital to the success of your business. It's called mindshare. Gill elaborates on critical qualities that create mindshare, from colloaborating to connecting and from competing to contributing. In our "Top Takeaway for Your Small Business," John Duoba discusses the value of profitability ratios in gauging the health of your business.
