Greg Corombos discusses what it takes to launch a successful small business with Kevin Ready, author of Startup: An Insider's Guide to Starting and Running a Business. Also a longtime entrepreneur and a CNBC contributor, Ready explains why starting a business takes a lot of work but it should never actually feel like work. He also discusses the importance of balancing the pursuit of your business dream with market realities and offers tips on how to win those first critical customers. In our "Top Takeaway for Your Small Business," John Duoba highlights the importance of formal cash flow projections.
