Adam and Jeannie report from Medallia’s Experience-17 conference to bring you insights from MGM’s outstanding multi-brand consistency. Multi-brand consistency creates multi-brand loyalty We talk a lot about how to close the gaps between the experiences we offer, but what about the experience gaps we create between connected brands? Each brand may consistently deliver an excellent experience on it own, and that’s great! However, brands like MGM have achieved amazing results from creating consistency across multiple brands. Today, Adam and Jeannie are sharing some insights from MGM and other brands who have mastered the art of multi-brand consistency. Whether it’s a family of companies under the same ownership, or a group of affiliated organizations, bridging the gaps between them helps customers take their loyalty to a higher level. What does it take to unify the experiences between your brands, or affiliates? Listen in for tips you can use today! Related Content 360Connext® post, Em
