Adam and Jeannie share unconventional but powerful ways to predict customer behavior. Can you predict customer behavior? We often look to past behavior to predict customer behavior for the future. However, we often have little past behavior to build from. Can we predict the behavior of new or future customers? The short answer is yes… “Past behavior is no indication of future behavior…or, is it?”- Adam Toporek One way to do this is with predictive analytics. But unless you’re a huge company, predictive analytics is not yet economically feasible. And while it can be valuable, demographic data is not sufficient for making truly informed decisions when creating future experiences. How can we know how customers will behave in the journey we’re putting in front of them if we don’t have enough data? You have more useful data than you think, so why not start using it proactively? “Customers more often drift away silently than storm out…”-Jeannie Walters No matter what little data and insi
