Get amazing insights from customer personas by creating and using them better with expert tips from Adam and Jeannie. Getting the most from customer personas Customer personas are typically used as a heuristic to understand customers in a sales funnel. But did you know good ones can help you understand customers throughout the entire journey? There are many great uses beyond the sales phase, if you’re creating and using them properly. “A good #persona is a deep one.” -Jeannie Walters But before you fall in love with the idea of using customer personas, be advised: Bad ones can disconnect you from the true overall experience! So, what makes a good customer persona? “Heuristics are only helpful when the model itself is strong.” -Adam Toporek How well do you know your customers? Personas help you know them better, if you know how to dive in deep while keeping them in perspective. This episode is full of tips for creating better personas, getting more value out of them, and avoiding costly
