What makes a great mobile app stand out from the majority that never get used? Today we share some of our favorites and what makes them home screen essentials. The magic of our favorite apps Companies are quickly bridging the cross-channel gaps to deliver enhanced experiences through mobile technology. From apps like TripIt that help organize travel details to retail apps that use geolocation to help customers find the products you need most, Adam and Jeannie talk about their own favorite apps. Both having extensive backgrounds in customer-focused practices, an app has to be really great to stand out to customer experience pros like our hosts! After all, only 16% of mobile apps get used more than once! And why do most of them fail? Many companies create apps simply because someone in a high place has set a goal to have one. And while there are a number of reasons an app might fail, it’s often because they are created without considering the goals of the actual user. So do your customer
