AD Presents: Carolina Soul

If you’re someone that’s into records, especially soul records, you’ve probably heard of Carolina Soul. The Durham, NC based vinyl retailer has developed a cult following around its semi-weekly eBay auctions. Email blasts with subject lines like, “1,140+ Stellar Soul LPs” or “1,100+ Stupendous Jazz LPs,” lead to multi-day bidding wars over often extremely rare releases that founder Jason Perlmutter and co. have scoured the far corners of the country to find. And while some of their items will go for mind-boggling sums, it’s not necessarily the price tag or rarity that’s so impressive – it’s the breadth of quality music that Carolina Soul consistently unearths and offers.