We kick off June with an issue that everyone talks about. In this insightful segment your host Anthony talks to industry expert Andy Mowery about how manufacturers tend to kick off their own price erosion to improve sales, ways of countering and shoring up out-of-control downward price spirals, tactics to investigate and find the source of unknown distribution, and aggressive tactics to cleaning up your online distribution channel. Andy has been in eCommerce since 1999, building a start-up garage business with his wife, Deb, into a significant retail presence in Home, Garden, and Pet categories. They base their operations in Fort Collins, CO. He has used his retail experience to help consult many manufacturers and distributors develop Brand Protection and MAP strategies for their businesses. He now writes about his perspectives and experiences to help others succeed. Read More at Andrew’s Blog - The Price Isn’t Right
