Winter Light / Summer Heat #153 More From The Wonderful World Of The Industrial Musical

A long awaited sequel to the episode The Wonderful World Of The Industrial Musical. What is that, you ask? Well...
In a time of US history when domestic manufacturing was at its zenith, companies making these fine products for consumers all over the world treated themselves and their employees with shows revolving around the products they sold and the shared experiences within their businesses. The performances, sometimes as elaborate and expensive as Broadway productions, hired songwriters to create musicals to showcase their products (whether it be soda, silicone, air conditioners or paper cups), highlight a new focus or strategy or maybe just to boost employee morale which sometimes culminated in a full length spectacle that included talent that would go on to stardom. These shows were private affairs and the public has only recently been able to delight in this forgotten genre through the surfacing of rare souvenir records originally exclusively issued to salesmen and shareholders.