Winter Light / Summer Heat #045 The Wonderful World Of The Industrial Musical
99.3FM WBTV-LP Burlington
0:000:00
Description
Two hours of the greatest radio you could ever ask to hear, which means only songs from industrial musicals.
In a time of US history when domestic manufacturing was at its zenith, companies making these fine products for consumers all over the world treated themselves and their employees with shows revolving around the products they sold and the shared experiences within their businesses. The performances, sometimes as elaborate and expensive as Broadway productions, hired songwriters to create musicals to showcase their products (whether it be soda, silicone, mouth wash or paper cups), highlight a new focus or strategy or boost employee morale which sometimes culminated in a full length spectacle that included talent that would go on to stardom. These shows were private affairs and the public has only recently been able to delight in this forgotten genre through the surfacing of rare souvenir records issued to salesmen and shareholders so they could relive that great time they had.