Our podcast dives into the world of K-pop, with this episode specifically exploring how it has dominated the Japanese music marketplace – the 2nd largest marketplace in the world. We talk about how K-pop originated in Japan and its history, how fan culture is different there and what it entails, and how marketing has been a big aspect of maintaining a strong presence in Japan. We interview two Japanese music consumers that are fans of K-pop, as well as K-pop scholar Dr. Thomas Baudinette, who has a diversified background in K-pop culture. Tune in to discover how K-pop has garnered wild success in Japan, and how it is likely there to stay.
