Started in 1995 as a home-recorded cassette tape label. Since then, the label has released a wide variety of artists including Twee Pop, Garage, Shoegaze, and Toy-pop, such as Kactus, 800 cherries, red go-cart, Pervenche, Smiley and Daffodil-19. The label has a uniquely Japanese sense of style that sets it apart from Shibuya-kei. Find the full tracklist and related episodes on NTS: https://www.nts.live/shows/the-nts-guide-to/episodes/the-nts-guide-to-clover-records-17th-april-2026
