He designed buildings, he builds brands and can fly an airplane. Fly a plane? The thinking creative’s Tom Cruise. Is it any wonder that here he is dancing on the ceiling? Global Chief Creative Strategy + Innovation Officer of Hill+Knowlton Strategies, Simon Shaw isn’t short of yarns. I like to think that this is the first step to a proper biopic. Forever bashful about his tunes, but a joyous mixture of Lionel, Fleetwood Mac, The Pogues, Wham and a dash of Shabba make for an unexpected tour of the life & times of my boss of bosses.