Creatives. Always a little late, bit of a whirlwind, choppin' and changin' with the wind. Amirite? NO! It doesn't have to be that way. The proof: Dad-dancin' craft genius Matt Cridland, Hill + Knowlton's CD/ studio big wig. A week early with the list, every tune a thought-through statement, solid as a rock. He knocked my socks off with a few pop songs that I hadn't given their rightful due, and a host of musical aces and not a bum note in earshot.
